记者 许翠梅

7月17日🗓，由美国代表团主讲的环境及可持续型讲座在工程楼1205成功举办，本次讲座的主讲人是Mr. Kevin Nowlin，他以美国的文化与贸易为背景向同学们介绍了可持续发展的重要性。

Mr. Kevin Nowlin首先提及了可持续性概念的由来。他介绍早在1972年🧑🏻‍🚀👩🏿‍💻，可持续发展的概念在商业世界中被提出🥛，越来越多的人意识到商业世界必须找到既不会破坏环境又能造福后代的方法来发展经济环境👨🏿‍✈️。此后可持续发展被定义为：“能满足当代人的需要，又不对后代人满足其需要的能力构成危害的发展🌄。”可持续逐渐成为了一个“流行词”，在商业世界中代表了一个强大且具有决定性的想法🐚🪧，一个具有可持续发展概念的公司🧑🏼‍🦲，不仅能够为股东创造更大的利益同时也能保护环境🧜🏻‍♂️，使得商业利益和社会利益相融合。Mr. Kevin Nowlin表示在商业世界要做到三点：第一，保护商业世界，降低风险；第二，做好经营🏌🏻‍♀️，减少支出；第三，促进发展，推陈出新🕥。

在讲座的最后，Mr. Nowlin引用了《老雷斯的故事》电影片尾的一句话:“事情不会有任何好转，除非有像你这样的人会这么在意”。意思是大到国家，小到每个人，都要团结在一起，才能创造奇迹🛄。

A Lecture: Sustainability in American Business and Culture

By Xu Cuimei

On July 17th, Kevin Nowlin, a member of the visiting American delegation, gave a lecture entitled Sustainability in American Business and Culture in Gongcheng 1105.

As Mr. Kevin Nowlin pointed out that sustainability originated around a growing awareness in the 1980s that businesses had to find ways to grow their economies without destroying the environment or sacrificing the well-being of future generations. Sustainability could be defined as ‘meeting the current generations’ needs without compromising the ability of future generations to meet their needs.’ Since 1980s, sustainability has become a ‘buzzword’ for an array of social and environmental causes, and in the business world it denotes a powerful and defining idea: a sustainable corporation is one that creates profit for its shareholders while protecting the environment and improving the lives of those with whom it interacts. Mr. Kevin Nowlin recommended three ways to enhance economy: protecting the business and reducing the risk; running the business and cutting the cost; and innovating the business and being productive.

Mr. Kevin Nowlin finally quoted a line from The Lorax, "Unless someone like you cares a whole awful lot, nothing is going to get better. It''s not."